According to the World Health Organization, using food availability data, it is estimated that zinc deficiency affects about one-third of the world’s population. As an essential mineral for cell growth and immune function, a deficiency in zinc can lead to a variety of health issues if left unaddressed. To help, Nutritional Brands, a natural ingredients supplement brand, announced the launch of Zinc Up, an everyday immune protectant.
Designed to be the “Swiss Army Knife of Immunity Supplements,” Zinc Up is a convenient, easy to use spray, formulated with minimal, yet effective ingredients to help consumers effortlessly incorporate immune support into everyday routines.
Zinc, a mineral known to help the immune system fight off viruses and bacteria, is typically supplemented through pill or powder form. Zinc Up is an ionic form of Zinc. The ionic state allows zinc to bond readily with water making it possible for the body to absorb it. It’s made without preservatives and only contains simple ingredients that are meant to support the body and immune system.
With immune health a core pillar of the brand, COVID-19 played a significant role in speeding up the innovation of this product. Knowing that consumers are looking for ways to stay on top of their health, Nutritional Brands made it their mission to get Zinc Up to market quickly.